Why Shanks?

Chances are, you’re losing time, money, or momentum. Often all three.

I help you quickly identify what’s out of alignment and what needs to change to achieve measurable results.

Most organizations aren’t struggling due to a lack of effort or ideas; they struggle because of misalignment.

As companies grow, communication naturally fragments. marketing, sales, HR, product, and external partners start speaking different languages. Priorities shift. Teams make well-intentioned decisions that quietly pull the brand in competing directions.

Over time, consistency erodes and performance follows.

Misalignment shows up as:

• Conflicting narratives across teams

• Inconsistent marketing and creative

• Inefficient or duplicated spend

• Communications that feel different depending on where you encounter them

When this happens, everything gets harder. Teams feel the disconnect. Audiences sense the wobble. Leaders feel the inefficiency.

How I Help
I bring clarity, alignment, and direction back to your organization by unifying your entire communication ecosystem.

The Alignment Audit
This is a senior-level, cross-functional assessment designed to quickly surface disconnects that most teams can’t see from the inside. I examine:

• Internal communication

• External messaging

• Visual identity

• Customer-facing touchpoints

• Cross-department alignment

The result? A clear, actionable roadmap that restores consistency, eliminates wasted effort, and unifies your marketing and communications.

Fractional Leadership, Real Results
When needed, I remain engaged to ensure the plan is executed successfully. In a Fractional Executive role, I operate at the right level, providing strategic leadership while staying close enough to guide execution, without the expense of a full-time hire. I assist with:

• Marketing strategy

• Creative direction

• Visual standards and governance

• Cross-department communication

• Vendor and agency oversight

What Makes Me Different
Most advisors fall into one of two camps:

• Strategists who create plans but don’t follow through.

• Specialists who excel in one area but can’t connect the dots.

I bridge this gap. I don’t just create plans; I bring them to life. I align teams, launch campaigns, and ensure the work gets done. With decades of experience, I’ve developed a holistic understanding of how complex organizations communicate across all mediums.

This combination of strategic clarity and hands-on leadership is why teams move faster and work becomes more effective.

My approach is straightforward: executive-level thinking delivered flexibly, without the costs of a full-time hire.

The Outcome

• Marketing becomes more consistent and effective.

• Teams collaborate with clarity and confidence.

• Vendors produce better work with less oversight.

• Leaders make better decisions, faster.

• Results become measurable and repeatable.

Let’s Talk
If you’re curious whether alignment is your issue, let’s talk.

Schedule a Call →