Clarity.
Direction.
Momentum.

I work directly with CEOs and leadership teams when something
isn't connecting, whether it's the strategy, the story, or sales.

Sometimes it's clear where the problem is. Often it isn't.

Direction & Impact

See Clearly

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Direction & Impact

See Clearly

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Direction & Impact

See Clearly

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Something isn't working.

The strategy is diluted. The story no longer fits the company. Marketing and sales aren't connecting. The brand hasn't kept pace with the business. Everyone knows something needs to change, but there's no direction.

That's usually where I come in.

My role is pretty simple. See what others may be too close to see.
Understand the problem and turn clarity into action.

Growth + Brand Strategy

I help companies get clear about where they're going, what's standing in the way, and how brand, marketing and sales can work together instead of in silos.

Growth + Brand Strategy

I help companies get clear about where they're going, what's standing in the way, and how brand, marketing and sales can work together instead of in silos.

Growth + Brand Strategy

I help companies get clear about where they're going, what's standing in the way, and how brand, marketing and sales can work together instead of in silos.

Strategic + Creative Direction

Strategy only matters if it turns into something. I translate business objectives into ideas, messaging and creative work that people actually notice, understand and respond to.

Strategic + Creative Direction

Defining a vision that aligns brand, marketing, and customer experience is crucial. Thoughtful design connects every message and medium, creating a holistic brand experience that fosters loyalty and builds meaningful relationships, leading to sustained success.

Strategic + Creative Direction

Strategy only matters if it turns into something. I translate business objectives into ideas, messaging and creative work that people actually notice, understand and respond to.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

Sometimes a CEO needs someone willing to challenge assumptions, identify what's being missed and help make the next decision clearer.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

Sometimes a CEO needs someone willing to challenge assumptions, identify what's being missed and help make the next decision clearer.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

Sometimes a CEO needs someone willing to challenge assumptions, identify what's being missed and help make the next decision clearer.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

When the situation calls for more than advice, I step inside the business in a fractional CMO or CCO role to provide leadership, direction and momentum.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

When the situation calls for more than advice, I step inside the business in a fractional CMO or CCO role to provide leadership, direction and momentum.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

When the situation calls for more than advice, I step inside the business in a fractional CMO or CCO role to provide leadership, direction and momentum.

"Shanks excels at creating clear, engaging communications that resonate with audiences and align with organizational goals. His collaborative spirit and dedication are truly inspiring, making him an invaluable asset to any organization."

- Microchip Technology


"Shanks excels at creating clear, engaging communications that resonate with audiences and align with organizational goals. His collaborative spirit and dedication are truly inspiring, making him an invaluable asset to any organization."

- Microchip Technology





© Shanks Advisory 2026








© Shanks Advisory 2026








© Shanks Advisory 2026