Where will it take you?

The Challenge

Nike wanted to continually reinvent its storytelling to stay ahead in a highly competitive market. The goal: deliver fresh creative direction that could inspire, connect, and scale across multiple marketing channels while deepening meaningful connections with customers.

Creative Vision

I focused on audience-driven storytelling that merged culture, sport, and innovation. My role was to provide the vision and creative direction for campaigns that would resonate across digital, video, experiential, and broadcast.

Execution

• Developed and directed campaigns, each designed to enhance Nike's emotional connections with customers.

• Delivered multi-channel creative platforms across digital, social, and retail.

• Brought together creative consistency, ensuring Nike's voice stayed bold and relevant.

Results & Impact

• Campaigns built lasting brand affinity while achieving strong business results.

• Enhanced Nike's ability to create meaningful, lasting connections with diverse global audiences.

• Recognition from Nike leadership and industry peers for standout creative work.

"Shanks is a marketing powerhouse that combines creativity with audience insight to create campaigns that resonate and produce results. He delivers."