Brand Architect.
Creative Strategist. Growth Advisor.
There isn’t a title for what I do.
As a Fractional Executive and Venture Partner, I collaborate
with CEO's, founders, and investors to drive brand strategy, marketing
innovation, and creative leadership that delivers measurable results.
Where vision meets strategy.
There isn’t a title for what I do.
As a Fractional Executive
and Venture Partner, I collaborate
with CEO's, founders, and investors
to drive brand strategy, marketing innovation, and creative leadership
that delivers measurable results.
Where vision meets strategy.
Fractional Executive & Venture Partner
Unparalleled Value
“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”
Fractional Executive & Venture Partner
Unparalleled Value
“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”
Fractional Executive & Venture Partner
Unparalleled Value
“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Brand Transformation
I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Brand Transformation
I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Brand Transformation
I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Strategic + Creative Direction
I shape and execute a strategic vision for your brand across all marketing channels and customer touchpoints. Consistency and cohesion are essential, and I excel at connecting with diverse audiences to drive meaningful growth.

Strategic + Creative Direction
Defining a vision that aligns brand, marketing, and customer experience is crucial. Thoughtful design connects every message and medium, creating a holistic brand experience that fosters loyalty and builds meaningful relationships, leading to sustained success.

Strategic + Creative Direction
I shape and execute a strategic vision for your brand across all marketing channels and customer touchpoints. Consistency and cohesion are essential, and I excel at connecting with diverse audiences to drive meaningful growth.

Executive + Board Advisory
I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Executive + Board Advisory
I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Executive + Board Advisory
I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Fractional Leadership
I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.

Fractional Leadership
I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.

Fractional Leadership
I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.
Trusted advisor to the world’s most respected companies and institutions.
Trusted advisor to the world’s most respected companies and institutions.


















