Brand Architect.
  Creative Strategist.   Growth Advisor.

There isn’t a title for what I do.

As a Fractional Executive and Venture Partner, I collaborate
with CEO's, founders, and investors to drive brand strategy, marketing
innovation, and creative leadership that delivers measurable results.

Where vision meets strategy.

There isn’t a title for what I do.

As a Fractional Executive
and Venture Partner, I collaborate
with CEO's, founders, and investors
to drive brand strategy, marketing innovation, and creative leadership
that delivers measurable results.

Where vision meets strategy.
Fractional Executive & Venture Partner

Unparalleled Value

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Fractional Executive & Venture Partner

Unparalleled Value

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Fractional Executive & Venture Partner

Unparalleled Value

“My recommendation is to place your trust in Shanks and allow him the autonomy to execute.”

Brand Transformation

I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Brand Transformation

I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Brand Transformation

I specialize in creating new brands and revitalizing established ones to drive sustained growth. Through cohesive strategies, I craft brands that resonate deeply with their audiences and stand out in even the most competitive markets.

Strategic + Creative Direction

I shape and execute a strategic vision for your brand across all marketing channels and customer touchpoints. Consistency and cohesion are essential, and I excel at connecting with diverse audiences to drive meaningful growth.

Strategic + Creative Direction

Defining a vision that aligns brand, marketing, and customer experience is crucial. Thoughtful design connects every message and medium, creating a holistic brand experience that fosters loyalty and builds meaningful relationships, leading to sustained success.

Strategic + Creative Direction

I shape and execute a strategic vision for your brand across all marketing channels and customer touchpoints. Consistency and cohesion are essential, and I excel at connecting with diverse audiences to drive meaningful growth.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Integration performance stats for Nuvio, Klyra, and Veltix with percentage changes.

Executive + Board Advisory

I bring decades of marketing and creative leadership to help companies define their vision, align their strategy, and achieve measurable results. As a trusted advisor, I collaborate with boards to position brands as strategic assets that drive growth and build lasting enterprise value.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.

Retention graph with user return notifications for analyzing feature effectiveness.

Fractional Leadership

I occasionally step into fractional CMO or CCO roles for companies I believe in, offering strategic direction, creative leadership, and operational clarity. I redefine brand strategy and implement systems that deliver measurable growth.

Trusted advisor to the world’s most respected companies and institutions.

Trusted advisor to the world’s most respected companies and institutions.